An E-book that includes your marketing
message and a link to your website is a proven technique
in viral marketing. This method uses the multiplication
effect to “explode” the distribution of your message by
willing participants. This is the basic principle that was
used by Hotmail to get established. When the two founders
set up their free email system, all the messages that were
sent by subscribers had a text message at the bottom which
identified Hotmail as the origin. People who sent emails
to their friends advertised the free email site.
Using viral E-books as a marketing method
is cheap. It doesn’t take long to set up and it’s even quicker
if you use rebrandable E-books that have been written by
others. Just use your favorite search engine and do a web
search. You will find many rebrandable E-books that are
available on whatever subject you are interested in and
that apply to your e-business. One method of distributing
the E-book is to offer it to visitors in exchange for subscribing
to your newsletter. If they pass it on to their friends
and family it will promote your business for you.
E-books are capable of reaching a large audience and are
limited only by the enthusiasm of the participants. E-books
are fairly easy to create. It’s possible to produce your
own E-books by combining articles that you have written
or have gotten from public domain sources, such as directories.
A common approach is to use material that has Private Label
Rights, including articles and reports that have been written
specifically for that purpose, for that niche. Using a portion
of a larger work that you have prepared such as the first
three chapters of a large E-book could also be used as a
viral E-book.
